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Post In:  Chart of the Week

All For A Click

By       -   February 5th, 2016

App install and transaction fraud levels are higher in Asia than any other region, a new analysis has concluded.

 

Topping the click fraud index was Hong Kong, with an index score of 318, followed by India (282) and Indonesia (225). Malaysia (153), Vietnam (144) and Singapore (141) also featured in the top ten.

 

In India, e-commerce firms such as Myntra and taxi aggregators such as Ola and Uber are accessible only on apps.

 

Last week, Google announced the launch of a service that allowed app developers to offer paid apps for as low as Rs 10 for Indian users.

 

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