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Concise, SCANNABLE, and Objective: Simple tips to Write when it comes to Web

By       -   September 5th, 2019

Concise, SCANNABLE, and Objective: Simple tips to Write when it comes to Web

Summary: Studies of how users continue reading the Web found that they just do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability with regards to was written concisely, 47% higher as soon as the text was scannable, and 27% higher with regards to was printed in a target style as opposed to the promotional style used in the control condition and several current website pages. Read More

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