Launched three years ago, the online platform brought in a lot of learning for the company, as a result of which, the website was re-launched in April 2015.
Godrej Nature’s Basket (GNB) has set itself a target of 10-fold growth in business by the end of 2015-16.
To achieve this, the company has gone pan-India with its e-commerce platform www.naturesbasket.co.in, expanding the network from five cities at present to 125 cities across 24 states.
GNB currently boasts of 33 supermarkets across five cities of including Mumbai, Delhi, Bangalore, Pune and Hyderabad.
The retailer’s offerings include 10,000 SKUs including a host of international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.
While majority of sourcing is through vendors and importers, a small percentage is also procured using in-house expertise.