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Going Mobile: “M-commerce” Drives eCommerce Higher

By       -   December 29th, 2015

The amount of individuals ordering products using their mobile phones continues to grow.

 

The global eCommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets and smart phones.

 

In 2015, it is expected that mobile devices to account for 40 percent of eCommerce transactions globally.

 

As mobile share of eCommerce transactions grows, mobile will also attract a greater share of digital ad spending.

 

It is expected that advertisers will allocate a bigger portion of their marketing budgets to mobile campaigns.

 

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