A Mahendran (luvIt)_b - Copy

Post In:  Emerging Entrepreneurs

Mr. A Mahendran Founder of LUVIT

By       -   July 21st, 2015

 

A Mahendran (Global Consumer Products/ Makers of LUVIT brand) former Managing Director & CEO of Godrej Consumer Products.

 

Global Consumer Products has forayed into the chocolate business by launching products under the brand name LuvIT targeted at consumers in the age group of 15 to 30 years.

 

Global CP was launched a year ago with an investment of Rs. 315 crore from Goldman Sachs and Mitsui Global.

 

The company expects to achieve revenue of Rs. 1,250 crore in five years. The chocolate market is pegged at Rs. 7,000 crore, and growing at 25 percent annually.
 

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