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Post In:  Emerging Entrepreneurs

Ruchi Soya: Think National But Act Local

By       -   December 25th, 2015

Ruchi Soya Industries, a company which has been in the business of edible oils for over two decades. They are offering a cooking medium to match the various tastes of this vast and varied nation.


They are the leader in edible oil and soya food businesses in India. They are the first exporter of Soya Bean Meal from India. The extensive distribution network, built over the years, is a major strength for Ruchi Soya Industries Limited.


Ruchi Soya has attempted to penetrate depth wise, along with opening new markets. With its emphasis on providing value goods to consumers, dual strategy of Ruchi on popular and premium range works well.


A single India strategy won’t work uniformly across states, cities and villages of differing cultures, says Nilesh Mazumdar, CEO, Consumer Brands Division of Ruchi Soya Industries.


In India marketers have to adapt this to Think National but act Local. Local in terms of regions, states, towns, cities and villages. That is the true meaning of an India marketing strategy.


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