“Our competitors may be very tech savvy, very agile, very smart, but I feel maybe we are better at their game than they are.”
S K ROY, LIC Chairman.
To win back the market share that it lost, insurance behemoth Life Insurance Corporation is planning to boost its agency force by almost three lakh to fifteen lakh this year.
Besides, it will launch about half-a-dozen products, including a unit-linked insurance plan and a health insurance policy. Though the State-owned life insurer’s market share went down from 74 per cent to 69 per cent last year, its Chairman SK Roy is confident of regaining lost ground this year itself.