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Post In:  Rags to Riches

Started With Selling Hand-Made Wafers In A Local Theatre In Rajkot. Today He Owns ‘Balaji Wafers’ Whose Yearly Turnover Is Rs. 1000 Crores

By       -   November 5th, 2015

Chandubhai Virani – Balaji Wafers

 

The story started in 1972, when Virani and his brothers Bhikhubhai, Kalubhai and Meghjibhai migrated from a small village Dham in Jamnagar district to Rajkot.

 

Popatbhai Virani, a farmer who sold ancestral agriculture land and gave Rs. 20,000 to his sons to venture into business. Viranis invested money given by their father in farm equipments business, but could not succeed and lost the money.

 

The turning point came was in 1982 when they started making their own chips and wafers with just 1 tawa. He takes ‘Balaji’ brand name from neighbourhood Hanuman Temple.

 

Today, the unlisted Balaji clocked a turnover of Rs 1,000 crore & dominates in the western states of Gujarat, Madhya Pradesh, Rajasthan, Maharashtra and Goa with over 65 percent market share.

 

 

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