Pillsbury Doughboy is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials.
Many commercials from 1965 until 2004 (returned in 2009 to 2011 and 2013 in a Geico Commercial) conclude with a human finger poking the Doughboy’s stomach.
The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsbury’s longtime advertising agency, Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury’s refrigerated dough product line (biscuits, dinner rolls, sweet rolls and cookies).
Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef’s hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach.