Trent and Zara set up the joint venture in February 2009 and run 16 stores. Since inception, Zara has become the fastest growing brand in the country.
The JV posted total revenue of Rs 720.6 crore in 2014-15 as against total revenues of Rs 581 crore in 2013-14.
Zara is known for its fresh fashion delivery every week. Their weekly delivery supply chain is the best in the world. Consumers always think these clothes will go out of stock if they don’t buy them quickly.
Zara has replicated a model that has worked for it globally – creating affordable, copycat versions of the latest fashions or designer-wear and making them available to shoppers in double-quick time.